— Carlie Youngblood
Apparel with
a soul.
— Experience
FlyQuest Esports
Apparel Designer · 2023–Present
The Guard Esports
Apparel Designer · 2022–2023
Freelance
Apparel Design · 2021–2023
NYXL
Contract · CDL Major 4 · 2023
I’m a self-taught apparel designer based in Los Angeles. I don’t do slop. Every piece I make has a reason — a material decision, a construction detail, a world it belongs to. I care about the craft enough to sweat the things most people skip.
Since 2023 I’ve been the apparel designer at FlyQuest, where I took the org from logo-slap merch to a team that people called out by name for having the best kits in the league. That meant pro jerseys worn at Worlds, seasonal lifestyle capsules, a Von Dutch collab, a Complex feature, and a complete identity refresh — built from scratch, by one person, end to end.
Before FlyQuest I freelanced independently and worked at The Guard esports before the org shut down. Everything I know I taught myself — Illustrator, Photoshop, and a relentless need to figure things out. I’m a fast learner and I don’t stay stuck.
— Signed
Carlie Youngblood
- Role
- Apparel Designer · FlyQuest Esports · 2023–Present
- Prior
- The Guard Esports · Freelance · NYXL (contract)
- Skills
- Apparel design · Creative direction · Photoshoot direction · Event activations · Tech packs
- Tools
- Adobe Illustrator · Photoshop · Self-taught
- Based
- Los Angeles, CA
- Press
- Complex · Worlds 2025 collection coverage
- Stage
- Kits worn at Worlds 2024 (Paris) · Worlds 2025 · LTA Championship
Carlie Youngblood
02 / 45
PROJECT 01
Full Scale
FlyQuest × Von Dutch · Worlds 2025 · 5 pieces
Project 01 · Brand Partnership · Worlds 2025
Full Scale
FlyQuest × Von Dutch · Worlds 2025
Role
Lead Apparel Designer — concept, material system, silhouette direction, product details, and alignment between partner brand, team identity, and campaign use.
Idea
Heritage streetwear translated into a competitive uniform system. Built around Year of the Snake, the capsule treated Worlds apparel as fashion product rather than event merch.
How it works
- 5-piece core capsule spanning jersey, fleece, nylon, cotton, and accessories
- Single black-and-green palette carried across all materials
- Snake language embedded through jacquard, embroidery, trim, and silhouette
Built
- Custom snakeskin jacquard body fabric
- Performance-to-lifestyle fit with stage visibility
- Tonal woven labels, dyed-to-match trims, embroidered marks
Result
- Helped reposition FlyQuest apparel from team merchandise into a fashion-led brand system
- Connected competitive identity, partner storytelling, and fan product in one Worlds capsule
- Full capsule featured on Complex — editorial coverage of the collection
Featured · Full Scale · Worlds 2025 collection coverage
Full Scale · FlyQuest × Von Dutch · 2025
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Project 01 · Worlds 2025 · Design Iteration
04b
— Early concept · Von Dutch mark only · no snake · no color panels · pure black
— Final design · snake crest added · green lightning panels · piping · player nameplate
ITERATIONFrom concept to final — tighter, bolder, more FlyQuest.
Carlie Youngblood · 04b / 45
Worn on stage at Worlds 2025
Uniform system presented on a global competitive stage.
Worlds 2025 · Stage Validation
05 / 45
Worlds 2025 · Team Arrival
Collection worn as a complete system — jersey, fleece, cargo, and accessories.
Worlds 2025 · Campaign
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Project 01 · Worlds 2025 · Jersey Construction
10d
Von Dutch × FlyQuest · Jersey Breakdown · Worlds 2025
10d
Project 01 · Worlds 2025
08
— The Collection / Off-stage System
Collection
Worlds 2025
FW · 2025
5 piece capsule
One team · One global stage
WD / 45
Worlds Quarter Zip
Fleece body · embroidered marks · sleeve graphics
WD / 45
Wide-Leg Cargo Pant
Heavy fleece · cargo pockets · custom drawcord
WD / 45
Snake Q Tee
Cotton tee · back graphic · Von Dutch × FlyQuest mark
WD / 45
Player Jersey Keychain
Collectible accessory · player nameplate · jersey charm
— Worlds 2025 · full collection worn as a team uniform system
Project 01 · Brand System
09
— Role / Direction / System
Worlds
System
FlyQuest × Von Dutch · 2025
Apparel system · campaign-ready product
Jersey-led collection
Role
- Led apparel direction across jersey, fleece, bottoms, tee, and accessories
- Built the full system from the jersey out
- Designed the Von Dutch collaboration myself
- Directed an external designer for the snake crest, then integrated it across the capsule
Idea
Worlds 2025 was built from rattlesnake iconography, North American identity, and Year of the Snake. Full Scale was the idea. FlyQuest showing up sharper, more defined, and more confident.
Worlds Context
League of Legends Worlds is the biggest esports event in the world. Global stage, millions watching. We went in as the #1 team from North America, coming off multiple wins. All eyes were on us. As a gamer growing up, seeing it on the biggest stage in gaming was a full circle moment for me.
How it works
- Custom jet black jacquard with the snake pattern built in
- Shared trim, piping, and silhouette across every piece
- Snake crest and co-brand language carried from jersey to full capsule
- Built as an apparel system, not merch
Built as a system, not merch.
Featured · Full Scale · Worlds 2025 collection coverage
Worlds 2025 · Role + Brand System
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Project 01 · Worlds 2025 · Campaign
10
— Full Scale campaign · jersey styled as fashion · FlyQuest × Von Dutch
— On-body · jersey + scarf · Full Scale campaign
FULLSCALEPerformance kit as fashion product.
Carlie Youngblood · 10 / 45
Project 01 · Worlds 2025 · On-Body Campaign
10b
— On-body · FlyQuest × Von Dutch jersey · film campaign
— On-body · retail fit · jersey as stagewear and streetwear
WORLDS 2025Built for stage. Shot for the street.
Carlie Youngblood · 10b
Project 01 · Worlds 2025 · Arrival
10c
Full Scale · Worlds 2025
FlyQuest × Von Dutch · Full Scale collection · Worlds 2025
Project 01 · Worlds 2025 · On Stage
10e
Worlds 2025 · On Stage
FlyQuest × Von Dutch · jersey + cargo system · worn on the biggest stage in esports
Solaris
FlyQuest · 2024–2025 · The jersey that won trophies
Project 03 · Solaris · Jersey
S2
— Early designs · emerald and cream colorway exploration · same silhouette, two identities
— Solaris / Jersey System
Solaris
Jersey
FlyQuest's first viral jersey · 2024–2025
IdeaThe leaf mark woven into the fabric itself — identity in the material, not printed on top. FlyQuest's first viral jersey. Blew up on social, drove a significant sales spike, and got picked up by press.
Built
- Custom heavyweight jacquard ground with tonal leaf-mark repeat
- Pine green body · black contrast raglan panels · cream piping
- Silicone transfer wordmark · embroidered Q crest · woven neck label
- Oversized fit — built for stage and streetwear
Result
- FlyQuest's first viral jersey — shared across social, picked up by press
- Sales spiked significantly — set the standard for every kit that followed
FabricCustom jacquard
FitOversized · stage ready
ResultViral · press coverage
Solaris · Jersey System
S2
Project 03 · Solaris · Chosen Design
S3
— Approved vector · front + back · emerald colorway · custom jacquard construction
— Chosen Design / Solaris Jersey
Solaris
Emerald
Approved design · 2024–2025 season
DecisionEmerald selected over the cream colorway — deeper color contrast made the jacquard leaf-mark pattern read at stage distance. Cream kept as a visual accent in the piping.
Built
- Custom heavyweight jacquard ground · tonal leaf-mark repeat
- Pine green body · black contrast raglan panels
- Cream accent piping along all seam breaks
- Silicone transfer wordmark · embroidered Q crest · woven neck label
SilhouetteOversized fit — built wide for stage presence and streetwear styling. Raglan sleeve construction keeps movement clean under arena lighting.
FabricCustom jacquard
FitOversized · relaxed
ColorwayEmerald · black · cream
Solaris · Chosen Design
S3
Project 03 · Solaris · Physical Product
S3b
— Flatlay · physical product · jacquard texture · custom piping and embroidered crest
— On-model · retail fit · jacquard texture reads at distance · shows scale of the oversized silhouette
SOLARISIdentity in the fabric, not on it.
Carlie Youngblood · S3b / 45
Project 03 · Solaris · FlyQuest RED Variant
S5
— Pink Solaris · FlyQuest RED · women's team variant · same construction language
— On-body · FlyQuest RED campaign · same kit system, different identity
SOLARIS REDSame system. Different team.
Carlie Youngblood · S5 / 45
Project 02 · Solaris · Australian CS Variant
S6
— Solaris AU · Custom Crest · Australian CS Team
Solaris
Australia
Same Solaris construction · green + gold palette
Custom crest designed to represent Australian pride
Embroidered patch · FlyQuest CS team identity
— Flatlay · Australian colorway · green + gold
— Custom-designed crest · embroidered patch · built to represent Australian pride
Solaris · Australian CS Variant
S6
Project 02 · Solaris · Jacket System
S4
— Solaris jacket · on-body · custom cut-and-sew · the piece that went viral
— Solaris / Jacket System
Solaris
Jacket
The standout piece of the Solaris system
IdeaThe jacket became the breakout piece of the Solaris system — shared independently on social, worn beyond game day, and treated as a standalone fashion item by fans.
Built
- Fully custom cut-and-sew construction
- Paneled silhouette matching the jersey's raglan language
- Zip front · ribbed cuffs · woven patch label
- Shared palette and trim system across the full uniform
SystemDesigned as part of a complete uniform: jersey, jacket, and pants sharing the same panel construction, piping detail, and color logic throughout.
TypeFull zip jacket
BuiltCustom cut-and-sew
SystemJersey · jacket · pants
Solaris · Jacket System
S4
Project 02 · Solaris · Championship
S7
Solaris · Champions
FlyQuest · Solaris jersey worn at the moment of victory
Project 03 · Worlds 2024 · Paris
11b
Worlds 2024 · Seine River
Full squad · Paris · jersey + tracksuit system on the ground
Project 02 · Worlds 2024 · Reference + Concept
12
— Garment reference · Design 1 · Design 2 · Real Madrid 2008–09 away translated into FlyQuest DNA
— Design Process / Worlds 2024
Retro
Football Kit
Referenced Adidas 2008–09 · rebuilt for the street
MissionI wanted to refresh our identity on the biggest stage as NA's pride and joy — and come with a fresh, stylish uniform that was both streetwear and stagewear. Not a gaming jersey. A kit.
ReferenceReferenced the Real Madrid 2008–09 Adidas away — the panel construction, the collar, the silhouette. Rebuilt from scratch with FlyQuest's palette and a modern oversized fit.
SystemFull kit — jersey, matching tracksuit, and cheering scarf. All designed and produced for Paris.
EventWorlds 2024 · Paris
ReferenceAdidas 2008–09
BuiltFully custom cut-and-sew
Worlds 2024 · Reference + Concept
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Project 02 · Worlds 2024 · Sample Specs + Final Design
13
— Sample specs · Pantone · measurements · dimple mesh · 97% poly 3% elastane · ribbed cotton
— Final approved design · front + back · production-ready
WORLDS 2024Built to spec.
Carlie Youngblood · 13 / 45
Project 02 · Worlds 2024 · Final Product
14
— On-model · retail fit · fan and player kit · Worlds 2024
— Final Product / Worlds 2024
From Screen
to Worn
Fully custom cut-and-sew · forest green · sage · cream
Built
- Fully custom cut-and-sew · no blanks
- Polyester-elastane main panel · dimple mesh sides
- Ribbed cotton cuff · accent piping · raglan construction
- Patch embroidered custom crest · silicone matte wordmark
- Woven Worlds tag · Time to Fly embroidery at hem
Result
- Player kit worn on stage at Worlds 2024 in Paris
- Retail version sold alongside matching tracksuit and scarf
- Positioned FlyQuest as a team with a real apparel point of view
PaletteForest · sage · cream
StageWorlds 2024 · Paris
SystemJersey · tracksuit · scarf
— Material detail · accent piping · dimple mesh · embroidered crest
Worlds 2024 · Vector to Final
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Project 03 · Worlds 2024
11
Worlds 2024
FlyQuest · Retro Football Kit · Paris · The mission: street and stagewear for NA's biggest moment
Project 04 · SOLARPUNK · Solar Garden Campaign
SP1c
— On-body · Solar Garden campaign · ice blue knit sweater · SS 2024
— FlyQuest knit sweater · boucle fabric · intarsia logo · ice blue + cream
SOLARPUNKSolar Garden. Built to live in.
Carlie Youngblood · SP1c
Project 04 · SOLARPUNK · Campaign
SP1d
SOLARPUNKNature × Technology, made wearable.
Carlie Youngblood · SP1d
Project 04 · SOLARPUNK · Hero Piece
SP2
— SOLARPUNK Jacket · campaign shot · polyester shell + sherpa knit · 3M reflective piping
— Hero Product / SOLARPUNK Jacket
SOLARPUNK
Jacket
Polyester shell · sherpa knit · bespoke balaclava hood
Built
- 100% polyester shell with sherpa knit lining
- Reflective 3M piping across all seam breaks
- Fully bespoke fit with custom integrated balaclava hood
- FlyQuest branded zip pull
- Embroidered graphic hits on chest, hood, and sleeve
Design intentThe jacket is the world made wearable — the balaclava hood and reflective piping read as future-facing without being costume. Two colorways kept it grounded: navy/ice for winter, forest/cream for the warmer campaign.
Shell100% polyester
Detail3M reflective piping
HoodBespoke balaclava
— Sherpa knit + polyester shell · panel construction · reflective piping detail
Project 04 · SOLARPUNK · Infinity Hoodie
SP3
— Infinity Hoodie · campaign shot · 100% organic cotton · all-over reflective ink
— Statement Piece / Infinity Hoodie
Infinity
Hoodie
100% organic cotton · 350gsm · all-over reflective ink repeat
Built
- 100% organic cotton · 350gsm heavyweight fleece
- All-over repeating FlyQuest logo in reflective ink
- Metal branded FlyQuest logo on pocket
- Embroidered chest logomark
- Ribbed cuffs and hem
Design intentThe allover repeat turns the FlyQuest mark into a fabric — tonal and understated indoors, fully activated under flash or direct light. The metal pocket badge grounds it as a premium piece without a graphic shout.
Material100% organic cotton
Detail3M reflective ink
HardwareMetal logo badge
— Metal FlyQuest pocket badge · woven label · allover jacquard texture
SOLARPUNK · Infinity Hoodie
SP3
Project 04 · SOLARPUNK · UV Tee
SP5
— Solar Garden Tee · campaign shot · organic cotton · UV-reactive ink activates in sunlight
— Material Story / UV Tee
UV
Tee
100% organic cotton · photochromic ink · activates in sunlight
Built
- 100% organic cotton · 180gsm · relaxed fit
- UV color-changing front and back print
- Woven side label · holographic hangtag
- Available in ice blue and cream
Design intentThe UV Tee was the material concept made literal — the Solar Garden graphic sits invisible indoors and activates to vivid green in sunlight. The garment performs its own idea. It's not a gimmick, it's the point.
Material100% organic cotton
Weight180gsm relaxed fit
TechUV photochromic ink
— Indoor (left) vs UV activated (right) · Solar Garden graphic
Project 04 · SOLARPUNK · Campaign
SP6
— Campaign · full collection styling · Solar Garden world
— Holographic hangtag · "READY TO FLY?" woven neck label · custom branding system
SOLARPUNKNature × technology, made wearable.
Carlie Youngblood · SP5
Project 04 · Hero Product
22
— Reaper Knit · final product flatlay · custom jacquard knit
— League Is Dead · Knitwear Hero / FlyQuest
Reaper
Knit
League Is Dead capsule · statement knitwear · best-selling FlyQuest item
CampaignLeague Is Dead started as a fan phrase — a community saying the game was dying. I turned it into a brand stance: FlyQuest wasn't mourning it, we were building what comes next. Gothic wordmark, bone-Q crest, thorn pattern, black/red/cream palette.
Hero ProductThe Reaper Knit was the anchor — a fashion-led piece that pushed FlyQuest beyond merch into something collectible. Four months from concept to launch.
Built- Custom jacquard knit body with tonal thorn pattern
- Polo silhouette with rib collar, placket, and clean oversized fit
- Branded front graphic, bone-Q chest mark, and custom woven neck label
TurnaroundI had only four months to concept, develop, and launch the project from first direction through final product.
Result- Became the best-selling FlyQuest item of all time
- Featured on Complex as part of the collection coverage
- Proved FlyQuest could deliver collectible, fashion-forward knitwear on a compressed timeline
Timeline4 months
ResultBest-selling Fly item
PressFeatured on Complex
Featured · League Is Dead campaign coverage
League Is Dead · Reaper Knit
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Project 05 · IWD Pro Kit
24
— REGEN RED Jersey · International Women’s Day variant · recycled polyester
— RED Variant / International Women’s Day
REGEN
RED
International Women’s Day · RED variant pro jersey
PurposeThe REGEN RED jersey is the International Women’s Day variant of the REGEN kit system — translating FlyQuest RED’s identity into a performance jersey with recycled material, pink energy, and stage-ready contrast.
Built- 100% recycled polyester with midweight breathable knit
- White underarm polyester mesh for airflow
- Contrast neon piping inspired by FlyQuest colors
- Embroidered FlyQuest icon mark and hem logo
- Screen printed wordmark, side panel branding, and sponsor logos
- Ribbed collar with embroidered FlyQuest motif
Result- Extended FlyQuest’s sustainability positioning into the 2026 uniform program
- Connected performance kit, retail product, and brand mission into one system
- Built a jersey that functions beyond match day as a values-led apparel piece
Material100% recycled polyFitPro kitHow it worksREGEN 2026
REGEN RED · IWD Variant
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Project 06 · International Women’s Day
25
— REDEFINE Knit · pink jacquard knit · IWD capsule hero piece
— Knitwear System / IWD Capsule
Redefine
Knit
International Women’s Day capsule · statement knitwear
PurposeThe REDEFINE Knit translated FlyQuest RED’s women-led identity into a soft-goods hero piece for the International Women’s Day capsule.
Built- Pink knit body with contrast black collar
- Jacquard front artwork and sleeve graphics
- Polo-inspired collar and relaxed fashion fit
- Developed as part of the IWD capsule alongside RED REGEN jersey and toque
- Capsule connected to a donation program supporting the 1000 Dreams Fund
Result- Expanded FlyQuest RED from team identity into a wearable apparel language
- Created a purpose-driven capsule moment around women in gaming
- Added a fashion knit to a program usually dominated by jerseys and tees
CapsuleIWDProduct$90 knitCause1000 Dreams Fund
REDEFINE Knit · IWD Capsule
25 / 45
Project 07 · Zephyr Hockey Jersey
26
— Zephyr Jersey · oversized hockey fit · cut-and-sew paneling
— Hockey Jersey System / FlyQuest
Zephyr
Jersey
Oversized hockey fit · appliqué embroidery · recycled polyester
PurposeZephyr reframed the team jersey as a hockey-inspired statement piece built around movement, western identity, and premium dimensional graphics.
Built- 100% recycled polyester
- Oversized hockey fit with custom cut-and-sew paneling
- Appliqué embroidery on front and sleeve graphics
- Sublimated gradient design
- Printed sponsor logos
- Orders included random player keychain and photocards
Result- Moved FlyQuest into a more fashion-forward sport silhouette
- Used dimensional appliqué and hockey construction to elevate a jersey drop
- Created a collectible launch format around player keychains and photocards
Material100% recycled polyFitOversized hockeyDetailAppliqué embroidery
Zephyr Jersey · Hockey Fit
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Carlie Youngblood · Apparel Design
25