— A Note
Building collections,
not garments.
I’m a self taught designer focused on apparel, with 5 years of experience building products and running an apparel business end to end. My work starts with material, construction, and world building so that identity is built into the garment itself.
At FlyQuest, I transformed apparel from logo slap merch into a team known as “the team with good jerseys.” I developed seasonal capsules, technical stage kits, and partner collaborations that made the organization feel more ownable, more fashion forward, and more legible beyond game day.
— Signed
Carlie Youngblood
- Practice
- Apparel Systems · Creative Direction · Brand Identity
- Based
- Los Angeles, CA
- Available
- Senior / Lead Roles · Q3 2026
Carlie Youngblood
02 / 24
PROJECT 01
Full Scale
FlyQuest × Von Dutch · Worlds 2025 · 5 pieces
Project 01 · Brand Partnership · Worlds 2025
Full Scale
FlyQuest × Von Dutch · Worlds 2025
Role
Lead Apparel Designer — concept, material system, silhouette direction, product details, and alignment between partner brand, team identity, and campaign use.
Concept
Heritage streetwear translated into a competitive uniform system. Built around Year of the Snake, the capsule treated Worlds apparel as fashion product rather than event merch.
System
- 5-piece core capsule spanning jersey, fleece, nylon, cotton, and accessories
- Single black-and-green palette carried across all materials
- Snake language embedded through jacquard, embroidery, trim, and silhouette
Construction
- Custom snakeskin jacquard body fabric
- Performance-to-lifestyle fit with stage visibility
- Tonal woven labels, dyed-to-match trims, embroidered marks
Impact
- Helped reposition FlyQuest apparel from team merchandise into a fashion-led brand system
- Connected competitive identity, partner storytelling, and fan product in one Worlds capsule
- Expanded brand credibility through Von Dutch collaboration and Complex coverage
Full Scale · FlyQuest × Von Dutch · 2025
04 / 24
Worn on stage at Worlds 2025
Uniform system presented on a global competitive stage.
Worlds 2025 · Stage Validation
05 / 24
Worlds 2025 · Team Arrival
Collection worn as a complete system — jersey, fleece, cargo, and accessories.
Worlds 2025 · Campaign
06 / 24
Project 01 · Worlds 2025
08
— The Collection / Off-stage System
Collection
Worlds 2025
FW · 2025
5 piece capsule
One team · One global stage
WD / 01
Worlds Quarter Zip
Fleece body · embroidered marks · sleeve graphics
WD / 02
Wide-Leg Cargo Pant
Heavy fleece · cargo pockets · custom drawcord
WD / 03
Snake Q Tee
Cotton tee · back graphic · Von Dutch × FlyQuest mark
WD / 04
Player Jersey Keychain
Collectible accessory · player nameplate · jersey charm
— Worlds 2025 · full collection worn as a team uniform system
Project 01 · Brand System
09
— Role / Direction / System
Worlds
System
FlyQuest × Von Dutch · 2025
Apparel system · campaign-ready product
Jersey-led collection
Role
- Led apparel direction across jersey, fleece, bottoms, tee, and accessories
- Built the full system from the jersey out
- Designed the Von Dutch collaboration myself
- Directed an external designer for the snake crest, then integrated it across the capsule
Concept
Worlds 2025 was built from rattlesnake iconography, North American identity, and Year of the Snake. Full Scale was the idea. FlyQuest showing up sharper, more defined, and more confident.
Worlds Context
League of Legends Worlds is the biggest esports event in the world. Global stage, millions watching. We went in as the #1 team from North America, coming off multiple wins. All eyes were on us. As a gamer growing up, seeing it on the biggest stage in gaming was a full circle moment for me.
System
- Custom jet black jacquard with the snake pattern built in
- Shared trim, piping, and silhouette across every piece
- Snake crest and co-brand language carried from jersey to full capsule
- Built as an apparel system, not merch
Built as a system, not merch.
Worlds 2025 · Role + Brand System
09 / 24
Project 01 · Product System
10
— EDITORIAL CAMPAIGN IMAGE · PERFORMANCE KIT AS FASHION PRODUCT
PRE-EVENT PLAYER PORTRAITS
FULLSCALE
Carlie Youngblood · 10 / 24
Project 02 · Lifestyle Capsule · SS 2024
Solarpunk
12-piece FlyQuest collection
Role
Apparel Designer — collection concept, product architecture, material applications, graphic placement, trim system, and brand extension across apparel and accessories.
Concept
A material-led collection where nature and technology become wearable. UV-reactive ink, 3M reflective graphics, and raised piping made the FlyQuest worldview physical.
System
- 12-piece capsule: 7 apparel pieces plus 5 accessories
- Shared palette, custom marks, hangtags, labels, and accessory language
- Material effects used as storytelling, not decoration
Construction
- SOLARPUNK Jacket: polyester shell, sherpa knit lining, reflective piping, custom hood
- UV Tees: color-changing ink shifting from white indoors to green in sunlight
- Fleece, knitwear, jewelry, keychains, cap, beanie, and keycaps extended the world
Impact
- Moved FlyQuest beyond jerseys into a complete lifestyle capsule
- Translated the brand's nature-tech identity into product, trim, and material behavior
- Created a repeatable collection system for future apparel storytelling
Solarpunk · SS 2024
11 / 24
Project 02 · Editorial
12
— Terra Tee · Garment-Dyed Cotton · Screen Print
— Editorial Hero · Collection styling · campaign image
SOLARPUNKNature × technology, made wearable.
Carlie Youngblood · 12 / 24
— The Drop / Hero Pieces
Collection
Solarpunk
SS · 2024
4 key looks
One palette · One world
SP / 01
UV Tee
Color-changing UV ink · Back graphic
SP / 02
XO Crew
Midweight fleece · Reflective piping
SP / 03
Cloud Sweater
Midweight knit · Brushed texture
SP / 04
SOLARPUNK Jacket
Polyester shell · Sherpa knit lining
— Holographic hangtag · woven neck label · custom branding system
Solaris
FlyQuest · 2025 Pro Kit
Project 03 · Pro Kit · 2025
Solaris
FlyQuest kit system · custom jacquard
Role
Lead Apparel Designer — kit concept, jacquard direction, silhouette, construction details, and alignment between stage performance, content, and fan wear.
Concept
The leaf mark, woven instead of printed. Solaris turned FlyQuest's identity into the fabric itself, using a custom jacquard ground and embroidered hits for stage visibility.
System
- Custom heavyweight jacquard ground knit with tonal leaf-mark repeat
- Pine green main body with black contrast paneling
- Oversized fit built for both stage presence and streetwear styling
Construction
- Structured poly jacquard body with open mesh side panels
- Raglan sleeve and contrast piping along seam breaks
- Silicone transfer wordmark, embroidered crest, woven neck label, size flag
Impact
- Shifted the team jersey from graphic layout into material-driven brand identity
- Made performance apparel feel aligned with contemporary fashion and editorial content
- Established continuity across 2024-2025 kits while giving 2025 a distinct fabric language
Project 03 · Editorial
16
— Green Solaris · On-Body Kit · Jacquard Ground
— MASSU · SOLARIS PORTRAIT
Material identity.One kit language.
Carlie Youngblood · 16 / 24
Kit System
Red Solaris, Worlds 2024, Green Solaris.
Project 04 · FlyQuest Capsule · League Is Dead
League
Is Dead
Campaign capsule · statement turned into product world
RoleApparel and campaign direction across concept, product language, graphic system, knitwear, headwear, trims, and launch storytelling.
ConceptA community phrase turned into a brand stance. The work reframed "League is dead" as a reintroduction: FlyQuest was not mourning the game, but building what comes next.
System- Reaper knit polo, graphic tee, trucker cap, woven labels, patches, and printed launch materials
- Gothic wordmark, bone-Q crest, thorn pattern, and black/red/cream palette
- Product and campaign assets built to extend the Von Dutch partnership beyond a single jersey moment
Impact- Turned a fan narrative into a product world with a clear point of view
- Helped position FlyQuest as a cultural participant, not just an esports team with merch
- Expanded the apparel system from stage kit into campaign, retail, and lifestyle storytelling
League Is Dead · FlyQuest × Von Dutch
18 / 24
Project 04 · Hero Product
19
— Reaper Knit · final product flatlay · custom jacquard knit
— Knitwear System / FlyQuest
Reaper
Knit
Hero product from the League Is Dead capsule
PurposeThe Reaper Knit was designed as the anchor piece for the capsule — a fashion-led hero product that pushed FlyQuest beyond merch and into a more elevated apparel system.
Construction- Custom jacquard knit body with tonal thorn pattern
- Polo silhouette with rib collar, placket, and clean oversized fit
- Branded front graphic, bone-Q chest mark, and custom woven neck label
TurnaroundI had only four months to concept, develop, and launch the project from first direction through final product.
Impact- Became the best-selling FlyQuest item of all time
- Featured on Complex as part of the collection coverage
- Proved FlyQuest could deliver collectible, fashion-forward knitwear on a compressed timeline
Timeline4 months
ResultBest-selling Fly item
PressFeatured on Complex
League Is Dead · Reaper Knit
19 / 24
Project 04 · Creative Process
20
— Illustrator vector workflow / sampling review
Creative
Process
League Is Dead · 2025
Vector to sample to final
4-month development window
Method
I design apparel systems in Illustrator using vector flats, placement logic, trim callouts, and construction notes before moving into sampling.
Review
This board shows the key development jump: Sample 1 versus the final approved Reaper Knit after refining proportion, pattern scale, knit read, and front branding balance.
Outcome
- Compressed concept-to-launch timeline across product, trim, and campaign
- Final garment became the hero piece of the League Is Dead capsule
- Process moved from vector system to physical product without losing the original visual intent
Sample 1Fit / Pattern Review
Final ProductApproved Launch Version
Project 05 · IWD Pro Kit
21
— REGEN RED Jersey · International Women’s Day variant · recycled polyester
— RED Variant / International Women’s Day
REGEN
RED
International Women’s Day · RED variant pro jersey
PurposeThe REGEN RED jersey is the International Women’s Day variant of the REGEN kit system — translating FlyQuest RED’s identity into a performance jersey with recycled material, pink energy, and stage-ready contrast.
Construction- 100% recycled polyester with midweight breathable knit
- White underarm polyester mesh for airflow
- Contrast neon piping inspired by FlyQuest colors
- Embroidered FlyQuest icon mark and hem logo
- Screen printed wordmark, side panel branding, and sponsor logos
- Ribbed collar with embroidered FlyQuest motif
Impact- Extended FlyQuest’s sustainability positioning into the 2026 uniform program
- Connected performance kit, retail product, and brand mission into one system
- Built a jersey that functions beyond match day as a values-led apparel piece
Material100% recycled polyFitPro kitSystemREGEN 2026
REGEN RED · IWD Variant
21 / 24
Project 06 · International Women’s Day
22
— REDEFINE Knit · pink jacquard knit · IWD capsule hero piece
— Knitwear System / IWD Capsule
Redefine
Knit
International Women’s Day capsule · statement knitwear
PurposeThe REDEFINE Knit translated FlyQuest RED’s women-led identity into a soft-goods hero piece for the International Women’s Day capsule.
Construction- Pink knit body with contrast black collar
- Jacquard front artwork and sleeve graphics
- Polo-inspired collar and relaxed fashion fit
- Developed as part of the IWD capsule alongside RED REGEN jersey and toque
- Capsule connected to a donation program supporting the 1000 Dreams Fund
Impact- Expanded FlyQuest RED from team identity into a wearable apparel language
- Created a purpose-driven capsule moment around women in gaming
- Added a fashion knit to a program usually dominated by jerseys and tees
CapsuleIWDProduct$90 knitCause1000 Dreams Fund
REDEFINE Knit · IWD Capsule
22 / 24
Project 07 · Zephyr Hockey Jersey
23
— Zephyr Jersey · oversized hockey fit · cut-and-sew paneling
— Hockey Jersey System / FlyQuest
Zephyr
Jersey
Oversized hockey fit · appliqué embroidery · recycled polyester
PurposeZephyr reframed the team jersey as a hockey-inspired statement piece built around movement, western identity, and premium dimensional graphics.
Construction- 100% recycled polyester
- Oversized hockey fit with custom cut-and-sew paneling
- Appliqué embroidery on front and sleeve graphics
- Sublimated gradient design
- Printed sponsor logos
- Orders included random player keychain and photocards
Impact- Moved FlyQuest into a more fashion-forward sport silhouette
- Used dimensional appliqué and hockey construction to elevate a jersey drop
- Created a collectible launch format around player keychains and photocards
Material100% recycled polyFitOversized hockeyDetailAppliqué embroidery
Zephyr Jersey · Hockey Fit
23 / 24